MEDIA MEDITATION #3- GROUP FINAL PROJECT

AMC-In our group, Adeaumus Maintain Champlain, we made a video depicting the various ways that Champlain College is tring to use sustainability to reserve their energy usage. At the begining of our project we, as a group, viewed many different videos to see which topics were most important to each of us, to use for primry topics for our video project.

As our production of the video rolled on, we found that we were coming up with more and more dialogue dipicting our power tools. We ended up needing to cut some out just because of our time slot. :)

A we posted on our group blog, here are the various ones that we finalized in our video:

BRAIN: Limbic – images and music


TRENDS/SHIFTS:
Epistemological Shift – (from word to image) --- we took our script and put it into an image, our video

Technological Shift – (from analog to digital) ---we watched our video on our personal computers

Personal Shift – (from mass to personal/participatory) --- posted to our AMSC blog, video posted to UTube


PRINCIPLES:
Reality Construction – What stories are not being told? Champlain still has a ways to go in energy conservation and reduce carbon and waste

Production Techniques – What kinds of production techniques do this media use? It uses such production techniques as camera angles, lighting, editing, sound, symbols.

Value Message – What kinds of value messages do this media promote? Messages portrayed in the video are positive and what kinds of sustainability is happening on the Champlain College campus.

Ownership – Who or what owns this media project. Our team, ASMC, owns this media project.

Individual Meaning – What differing meanings might other individuals or groups find. Other individuals or groups might find that Champlain is not doing enough or not soon enough to become more sustainable, a green campus.

Emotional Transfer – What emotions does this media tap. What might we consider if we think more deeply about this media? The emotions that this media taps is humor, positive aspect in regards to becoming a “green” campus, and educational information.

Pacing – What do you observe about this media upon reflection (after showing media multiple times, slowing media down, or stopping media regularly for discussion)? Our team observed the errors made in our video, but we still think it was well produced with what we had to work with as well as the amount of time we had to produce the video. When first shooting our video and then watching it, we could see our mistakes, and we knew what we needed to do in order to correct them. We wanted our video to meet the “three “S” …Short, Simple, Sophisticated.


PERSUASIVE TECHNIQUES:
Plain Folks – college students making and being in our video

Big Lie – Champlain does not have motion sensor lights installed in the cafeteria yet

Big Lie – Jazzman’s doesn’t have the greatest tasting coffee around

Bandwagon – everyone is doing it, no longer using a tray

Symbols – Tray, Jazzman Mug, Little Debbie Cakes buried under all the food on the tray

Rhetorical Question – Can you imagine the amount of water that is being conserved?

Hyperbole – Jazzman’s serves the greatest tasting coffee around campus

Either/Or - …you are either a coffee mug user or a tree abuser

Humor – hungry as a bear coming out of hibernation, loading up on Little Debbie cakes, coffee mug user to tree abuser, Animal House Clip

Warm Fuzzies – the little Debbie Cakes and the smell of freshly brewed coffee

Nostalgia – James and Denise remember when the cafeteria used trays daily

Testimonial – Christina Erickson, the Sustainability Coordinator, for Champlain College

Timing – Denise and Erica have a look of disgust on their faces when James comes to the table using a tray, which is packed with food.


FINAL THOUGHTS-
The final video came out amazing, John did a great job on all of the editing. We had a few group miscommunications. Our last meeting I called James to let him know I would not be able to attend, and he said he would repeat the message to our team mates, which never happened, as I found out he himself did not go to the meeting. The video is also a lot longer than any of us intended it to be, but I think it was because of how we produced it, as a skit. However, we maintained as a group and had our main goals and image captured in our video. Our voice of reasons never changed either, and even though some of us had many different ideas, we worked them out together and never put anyone down. We all had a lot of fun in the makings of this, and I think that was what made it all the more interesting. With James' humor and Johns direction of detail, my shooting techniques, and Denise's capibility of putting words together, it was an awesome learning experience.


(Note to Dr. Rob- I know I am one media meditation short. This is okay with me, and I realize it may account for a lot of my grade, but I wanted to thank you so much for working with me through this semester, a lot of untimely things happened, and I am so very greatful for all of your understanding. I have learned so much this semester, and in the business field, Twittering will deffinately be useful as well as blogging, even though I wasnt so keen to the idea in the begining. Hehe. Good luck with the news paper, the Yak Farm, and the rest of your teaching career, your a very memorable person and bring great strength to the Champlain Community- signing off now. Thanks Again, Jessie)