FINAL EXAMINATION- APRIL 2010

MILITAINMENT INC. VIDEO- FINAL EXAMINATION


THESIS:
-How war ha taken a place in our culture, as an entertainment reach.

FACTS:
1. Jessica Lynch was captured and held hostage, making problems & major publicity throughout the United States.

2. SHOCK & AWE: -Destroy Iraqi power, Music=persuasion, U.S.sells weapons advertisement & to other countries ($$$), Mesmorizing television event= ratings & advertisements

3. George Bush made appearance on USS Abraham Lincoln, where soon after the toy industry made him his own figurine, and followed with more toys, such as the personalized army men (of actual war heros). The toy industry made 5X more than they did just as the war was begining.

4. The NAVY and Gamecube made a universal commercial advertisement together to influence the issue that every "normal" guy who plays whatever game, can come together in a time of war.

5. 40-60% of action figures come from teenagers and the older adult male consumers, and these action figures of troops in the Middle East came straight from the news/television. Army began to produce their own action figures in 2006, so that they would also take a piece of the toy industries big boom.


TRIBUNE BRAIN:

-LIMBIC: The begining of this film produced upbeat and exciting music, bringing you into the interesting and capturing photographs of the war.

-LIMBIC: Country music of the war produced, is shown as patriotic and symbolizes the good of the war. As it is played in part of the video, there is a calming and sadness to words and beats heard, making it seem like we all have to take a toll by the people we know in the Middle East, whome are fighting for this country.

-NEOCORTEX: Every photo that is showed triggers our brain to the lyrics of the music, and the narrator. Every picture being more powerful than the next, we see the ruins and tolls that this war has caused, catching our immediate attention to the film.


PRINCIPLES:

1. PRODUCTION TECHNIQUES: The shock & awe of capturing multiple images in different camera angles, and lighting.

2. VALUE MESSAGE: We are all facing the war in all of our entertainment industries (toys, news, advertisements, ect. ) We need to actually relize what we are dealing with than what is being portrayed to us as a society.

3. EMOTIONAL TRANSFER: We feel as though we, as the citizens of the U.S., are being taken advantage of so that a few industries can make another dollar. Where are the real issues that need to be discussed? Where are the actual facts that we need to know? And why is the war being publicized as a good thing, when it only causes harm and distruction?


TRENDS:
-TECHNOLOGICAL SHIFT: No longer just getting strieght facts, but seeing more Television programs, movies, ads, ect. trying to produce "war worthy" stuff to get their own piece of the pie. ($)

-AESTHETIC SHIFT: We are no longer just hearing about the war but now we can see and pay with action figures first hand, based on war photographs. There are even actual set ups of the damages done in Iraq & Afghanistan.

-EPISTEMELOGICAL SHIFT: Image of how the war is in Iraq is very much tainted by all the media. (The media is making it into what they want, one sided)

T.O.P.S:
-RHETORICAL QUESTION: Navy Commercial- "When was the last time you did something...?"

-IMAGE/SYMBOL: American Flag is shown throughout this production-OUR COUNTRY

-BIG LIE: We are seen as the good - Bombs= excitement & goodness.

-EITHER/OR: "For us, or against us"

-IMAGE/SYMBOL: War made into action figures/political people. As George Bush was made into an action figure after doing his speech on the USS Abraham Lincoln.

-DENIAL: Avoidance of actual facts towars wa in general, and very misleading.

-RACE CARD: Toy companies are portraying Arabs ina bad light, with their action figures, as are video game producers.